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Company Overview
Morestep has a key to Success in Non-Metro
Morestep Pathlabs Pvt Ltd (MPL) has started with commitment to provide the most convenient, quick and latest blood testing services to the physicians/doctors; At the same time, customers will get world class customer experience and convenience at their own town or local area.
Our Strategy
We have observed that lack of service and quality report are still a challenge and our competitors are outsourcing most of investigation at their reference lab were TAT is a big concern.Your Personalized Pharmacy.
- We have divided Bhopal geographically in 5 region connected each territory with the help of our logistic team and covered all the periphery locations, those were still lack of quality reports and pathology service.
- We have opened more than 25 Collection Centers including Bhopal and its rural area which is connected to Bhopal and it help us for Brand visibility, serving each and every corner of Bhopal region and its periphery.
- We have procured high quality equipment’s with broad test menu and low CPT so we have focused and open more than 200 Direct Clients / PUP’s who can gives high volume of business through our logistic channel and provide faster report delivery.
- At Present we are well known Pathology Brand in Bhopal Region and our positioning is consider as a No. 3 Corporate Brand in Bhopal and captured 6% of Total Pathology Market.
Lab Work
FULL Laborartory Service
Understanding of Current Market Challenges…
- Lack of accredited lab network in Non-Metro cities or Towns.
- Lack of standard QA practice and therefore inaccuracy of result.
- Lack of wide range of tests from the gold standard of testing perspective.
- Delayed Turn Around Time (TAT) for test results, which leads to delay in patient’s treatment.
- Lack of customer centric and convenient delivery system.
Our Labs
Operational from Dec’19 has achieved break-even in 12 months, endorsing our successful business model, which is currently on positive operative EBETA and the patient load is more than 200 per day, performing 600+ test par day. It will be implemented in all our future expansion.
It is our regional lab with a wide range of test menu, operational from March’20 and have patient load is more than 70 and a sample load of 215+ test per day. It is poised for a monthly operating break-even by Sep’22.
This is a latest lab in our network, which is operational from Sep’21. It is getting an excellent response, and the patient load is 40+ per day with test load of 150 per day. Its break-even is expected by or before Dec’22.
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